Independent Merchant First

Stop handing 3% of every sale to a processor.

Most card processors quietly skim three cents of every dollar your business takes in. We give you six straightforward, honest ways to handle processing fees—whether you pass them through, split the difference, or absorb them at pure wholesale cost.

6 Transparent Models$15–$99 Flat Options0% Processor MarginFree Clover Terminal*Tap to Pay on Mobile

*Free Clover terminal offered to qualifying businesses (1+ year in business with consistent volume), reviewed directly by Michael in Traverse City. Direct email: mike@321.cash

Monthly Statement Comparison

AT $10,000 / MO VOLUME

100 sales · $100 average ticket · 50/50 card mix

04 · Dual Pricing$25.00
02 · Cash Discount$50.00
01 · Surcharge$112.50
03 · Traditional Wholesale$259.00
05 · eCommerce$275.00
06 · Tap to Pay (Mobile)$266.50
Standard Processor (~3%)-$300.00
You Keep Each MonthUp to $275.00
*Customer fees shift by plan. Test live inputs below.
321.cash point of sale interface showcase
The Foundation

Every plan is simply a choice of who carries the card networks’ toll.

No processor can wave a magic wand and delete Visa or Mastercard interchange. What we change is transparency: giving you clear, deliberate control over how that cost is shared, presented, and budgeted.

~3%

The Unseen Card Toll

Between interchange, assessments, and card-brand fees, roughly three cents of every dollar is contested. The difference is whether that cut eats your bottom line or is handled upfront.

$25 / mo

Zero Merchant Markup

With Dual Pricing or Cash Discount, your merchant card fee is capped at a flat monthly subscription. You stop watching your processor bill balloon as your sales increase.

$0 to Shopper

Frictionless Counter Experience

If customer perception is your top priority, Traditional pass-through lets you absorb fees cleanly at raw wholesale interchange, saving you hundreds compared to Square or Stripe.

The 321.cash Rate Card

Six honest plans. One clear account.

Whether you want a flat $25 monthly cap with dual price tags, or want to absorb card fees invisibly at true wholesale rates, every plan operates on clear terms without teaser rates or lock-in traps.

Plan 01Credit Surcharge

Surcharge

$25 / mo

A transparent 3% line item applied strictly to credit card transactions. Debit cards and cash purchases never carry an extra fee.

Shopper Pays3% on Credit
0% on Debit & Cash
Merchant Pays0% on Credit
1.5% + $0.25 Debit
  • Clearly disclosed on the printed receipt
  • Blended customer impact ~1.5% at 50/50 mix
  • Compliant with all state & card network regulations
At $10k/mo → Merchant pays $112.50
Plan 02Flat Tiered

Cash Discount

$25–$99 / mo

The posted shelf price is the standard card price. Customers paying with cash receive an instant discount off their purchase.

Shopper PaysRegular card price
(Cash gets discount)
Merchant Pays$0 processing margin
Flat tier subscription
  • $25 up to $5k · $50 up to $10k · $99 above
  • You deposit 100% of your retail sales
  • Zero separate interchange surprise fees
At $10k/mo → Merchant pays $50.00
Plan 03Frictionless Checkout

Traditional Wholesale

$15 / mo + wholesale

The classic counter experience. Shoppers pay zero additional fees while you pay true Interchange-Plus with razor-thin margin.

Shopper Pays0%
Zero fee at checkout
Merchant PaysInterchange + 0.55%
+ $0.10 per swipe
  • Raw wholesale interchange (~1.79%) passed at cost
  • Lower debit interchange saves you money
  • Far cheaper than 2.6% + $0.15 aggregator markups
At $10k/mo → Merchant pays $259.00
Flagship Offer
Plan 04Most Popular For Retail & Dining

Dual Pricing

$25 / mo flat — any volume

Every price tag, shelf sign, and terminal screen clearly displays both a cash price and a card price. Customers make an informed choice at checkout, and you retain 100% of your listed cash margin.

Shopper Pays~3% card adjustment if card chosen
0% added when paying cash
Merchant Pays$25 flat per month
Retain 100% of cash revenue
  • Lowest merchant bill across all high-volume scenarios
  • Automatic dual-price calculations on Clover terminals
  • 100% compliant and proven with local shoppers
  • No sudden rate increases as your sales expand
At $10k/mo → Merchant pays just $25.00 (Save $275/mo vs standard)
Plan 05Online & Invoicing

eCommerce

$0 / mo fee

Engineered for online storefronts, virtual terminals, and emailed customer invoices. Zero monthly account fees.

Shopper Pays0% on Traditional
(Cash discount option)
Merchant PaysInterchange + 0.55%
+ $0.15 per order
  • Card-not-present interchange (~2.05%) at cost
  • No monthly subscription retainer
  • Seamless virtual terminal & gateway integration
At $10k/mo → Merchant pays $275.00
Plan 06 · Zero Hardware TrapsPhone is Your Register

Tap to Pay on Phone

No terminals to lease, ship, or charge. Just download the app and accept contactless cards, Apple Pay, and Google Wallet directly on your smartphone. The $0.175 transaction fee already bundles the tap network fee at exact cost.

Pricing Structure$15/mo + Wholesale Interchange
+ 0.55% + $0.175 / tap
Ideal EnvironmentFood trucks, mobile trades, markets
& popup boutique events
Hardware Investment
$0.00

Works on iPhone & Android with no extra dongle required.

Interactive Rate Calculator

Run the math on your actual numbers.

Select a plan, adjust your monthly card volume and average ticket size, and compare your net cost against the standard 3% card tax.

$10,000
$1,000$75,000$150,000
$50(200 sales/mo)
$10$100$200
Quick Benchmarks
Modeling Assumptions:50% credit / 50% debit card blend; 3.0% effective typical competitor rate; standard in-person interchange ~1.79%; online interchange ~2.05%.

Dual Pricing (Flagship)

Every item displays both a cash price and a card price. Shoppers choose their payment path with total clarity.

$25/mo flat — any volume
Merchant Pays / Month
$25.00
$300 / year total
Shopper Pays / Month
$300.00
~3% adjustment if card is selected
Itemized Fee Breakdown
Flat monthly fee (regardless of volume)$25
Interchange to merchant$0
Processor margin$0
Per-swipe transaction markup$0
Shopper adjustment on card volume ($10,000)$300.00
Typical competitor processor (~3%):$300.00 / mo
You Save vs. Typical Processor:$275.00 / mo
Plain-English Summary:Our most popular independent merchant plan. You cap your entire monthly processing bill at $25 and keep 100% of your cash margins, saving thousands every year.
Direct Comparison

321.cash against Stripe, Square, and Jim.

Aggregators love advertising “simple” flat rates like 2.6% or 2.9% because they quietly pocket the massive margin on everyday debit swipes. Here is how published pricing stacks up on identical sales volume.

In-Person Countertop & Mobile Swipes

($50 average ticket)
Provider & PlanPublished Pricing FormulaCost @ $1k/moCost @ $10k/mo
321.cash — Dual Pricing (Flagship)$25/mo flat · Merchant pays $0 processing$25.00$25.00
321.cash — Traditional WholesaleInterchange (~1.79%) + 0.55% + $0.10 ($15/mo)$40.40$259.00
321.cash — Tap to Pay on MobileInterchange + 0.55% + $0.175 ($15/mo · $0 hardware)$41.90$266.50
Stripe Terminal2.7% + $0.05 per transaction$28.00$280.00
Square (Free Plan)2.6% + $0.15 per transaction$29.00$290.00
Jim (Tap to Pay teaser rate)1.99% flat (funds held on Jim debit card)$19.90$199.00
Jim (Tap + transferred to your actual bank)1.99% Tap + 1.99% ACH Transfer + $0.99$40.79$398.99

eCommerce & Invoicing (Card-Not-Present)

($50 average ticket)
Provider & PlanPublished Pricing FormulaCost @ $1k/moCost @ $10k/mo
321.cash — eCommerceInterchange (~2.05%) + 0.55% + $0.15 · Zero monthly fee$29.00$275.00
Stripe Online2.9% + $0.30 per charge$35.00$350.00
Square Online3.3% + $0.30 per charge$39.00$390.00
Jim Payment Link4.99% + $0.30 per link$55.90$559.00
The Truth Behind Jim’s 1.99% Rate:Jim’s 1.99% headline rate only applies if you leave your money inside Jim’s proprietary digital card wallet. The moment you transfer your funds to your actual business checking account to pay your staff, rent, or vendors, Jim tacks on another 1.99% + $0.99 for same-day ACH, driving your real cost up to roughly 4.0%. With 321.cash, your money deposits directly into your chosen bank every business morning.
Decision Framework

How to choose your plan in thirty seconds.

You don’t need an hour-long sales pitch. Choose the scenario that matches your business priority:

01

“I need that 3% back in my bank.”

Choose Dual Pricing (or Cash Discount). You cap your entire merchant processing bill at $25/mo flat and retain 100% of your ticket revenue.

02

“I want zero friction at checkout.”

Choose Traditional Wholesale. Your customers see no extra fees, while you pay true Interchange-Plus, beating Square by hundreds each month.

03

“I operate on the go without a counter.”

Choose Tap to Pay on Mobile. No terminal hardware to purchase or charge. Download the app and take contactless card taps directly on your phone.

04

“I sell online or email client invoices.”

Choose eCommerce. Zero monthly account fees, online interchange passed directly at wholesale cost, and seamless virtual terminal tools.

Countertop & Mobile Hardware

Hardware matched to how you serve customers.

Your pricing structure is separate from your equipment. Every single 321.cash plan functions smoothly whether you’re ringing up groceries on a high-speed countertop terminal or tapping phones at a weekend popup.

Countertop CommandFREE*

Clover Point-of-Sale Terminal

Full-featured commercial hardware ready to plug in out of the box. Engineered for busy retail counters, cafes, and service shops that need speed and reliability.

  • Accepts EMV chip cards, magnetic swipes, Apple Pay & Google Wallet
  • Integrated thermal receipt printer and customer-facing tip/signature screen
  • Free terminal provided to qualifying merchants (1+ year operating history & consistent volume)
Zero Hardware Traps$0 Hardware

Tap to Pay on Mobile

Turn the smartphone in your pocket into a secure card terminal. Ideal for mobile food trucks, onsite contractors, stylists, and pop-up events.

  • Zero terminals to purchase, lease, charge, or troubleshoot
  • Native contactless support on modern iPhone and Android devices
  • Available immediately with zero time-in-business requirements
Merchant Support & Liquidity

Working capital when opportunity or urgency calls.

A commercial oven dying on a Friday afternoon or a bulk inventory shipment arriving before tourist season shouldn’t mean fighting a multi-week bank loan queue. As an active 321.cash merchant, you qualify for fast, revenue-based capital advances paid back automatically through daily receipts.

Emergency Equipment

Replace or upgrade mission-critical kitchen hardware, refrigeration units, or service vehicles without draining cash reserves.

Seasonal Inventory

Lock in bulk vendor discounts and stock your shelves ahead of holiday rushes or summer tourist peaks.

Seasonal Breathing Room

Smooth payroll and fixed operating costs during slower regional months without taking on rigid bank obligations.

Local Merchant Perspective

A candid word from Traverse City.

Walk down Front Street here in Traverse City, or any independent commercial district in the country, and you will find business owners clocking eighty hours a week—only to watch an anonymous payment processor take enough off the top each month to cover a full-time staff member’s wages.

I launched 321.cash to hand that margin back to the people doing the actual work. We started with the simple zero-percent premise—3 · 2 · 1 · cash—which remains the core of our Dual Pricing and Cash Discount offers.

Over time, it became obvious that every counter operates differently. Some shopkeepers want customer checkout to remain completely untouched, so they absorb card fees at pure wholesale interchange. Others run food trucks or mobile fleets and don’t even have a counter, running transactions directly from their phones.

That is why we offer six clear doors into the same house. No misleading teaser rates, no high-pressure sales reps, and no five-year leases. Just honest math, dependable hardware, and a direct line to someone who understands what it takes to keep a small business running.

Michael Scott Hoyt
Founder · Traverse City, Michigan
mike@321.cash
Equipment Qualification & Live Demo

Request your free Clover POS terminal.

We provide brand-new Clover point-of-sale hardware at zero upfront cost to established merchants. Answer four quick questions to verify your eligibility and book a ten-minute Zoom walkthrough.

Step 1 of 4Operating History

How long has your business been serving customers?